As a senior branding and marketing designer, possessing a high level of design knowledge and creativity is crucial.
It requires a deep understanding of the target audience and competition, and of course our USP.
The ability to establish a consistent and compelling brand identity, and the skill in using design to convey a story that is both simple and effective according to the chosen tone of voice. 

Additionally, continually testing and refining campaigns is important to ensure they effectively communicate the brand's message, values, and call-to-action, ultimately improving performance with our users.

To achieve this level of expertise, a designer must possess a strong understanding of design principles, such as color theory, typography, proportion, composition, hierarchy, and gestalt. By skillfully utilizing these principles, a senior designer can create design materials that not only look visually appealing but also effectively convey the brand's message and values, ultimately achieving the desired results with the target audience.