DROXON
Product & Branding Design
PROJECT OVERVIEW
This project focuses on developing a mobile application that enables users to control drones through Wi-Fi or Bluetooth connections. The app will allow users to move the drone, adjust camera settings, view live feed from the camera, plan and execute autonomous flights, access safety features, and of course a store to purchase drones and accessories. It's super easy to use, every droxon drone has a QR code the user scans to his mobile device and starts his flight, the app is super user-friendly with a simple and intuitive user interface.
THE PROBLEM
One of the main problems is the difficulty in controlling drones and capturing aerial footage using a traditional remote controller, which can be confusing and time-consuming for beginners. Another problem is the limited functionality of the remote controller, which makes it difficult to plan and execute complex flight patterns, such as mapping and surveying.
Furthermore, safety is a critical aspect of drone piloting, especially when flying in a public area.
THE GOAL
The app aims to simplify the process by providing an intuitive and user-friendly interface that enables easy drone control and camera settings adjustments, Also the app solves this issue by offering features such as flight planning, where users can pre-set waypoints, altitude, speed, and other parameters to guide the drone along a specific flight path, and the user controls the drone from any mobile device.
USER RESEARCH
I conducted 30 interviews to understand the needs, goals, and pain points of Drones users.
They were asked a series of questions such as: How often do you fly drones?
What type of drone do you currently own or plan to purchase?
What are your main reasons for flying drones?
What features do you look for in a drone controller app?
How important are the ease of use and intuitive interface for you when using a drone controller app?
Have you used any drone controller apps in the past? If yes, which ones and what did you like or dislike about them?
What features would you like to see in a drone controller app that is not currently available?
50% of the respondents fly drones on a weekly basis, while 30% fly them monthly, and 20% fly them less frequently.
DJI Mavic Air 2 and DJI Phantom 4 are the most popular drones among the respondents.
The main reasons for flying drones are aerial photography (60%), exploration and discovery (25%), and racing (15%).
The most desired features in a drone controller app are an easy-to-use interface (50%), real-time camera feed (40%), and flight planning tools (10%).
90% of the respondents rate the ease of use and intuitive interface as highly important when using a drone controller app.
40% of the respondents have used DJI Go app, and 20% have used DroneDeploy app. Most of them liked the real-time camera feed and flight planning features but found the interface confusing and cluttered.
The most requested features for a drone controller app are obstacle avoidance (30%), live tracking (25%), and automatic landing (15%).
PERSONAS
John .L 45 y.o
Photographer
"I'm a fashion photographer for almost 20 years, in the last 2 years, I'm interested in landscape photography, but I have a limited experience in drone piloting and find it difficult to control the drone while capturing photos or videos using a traditional device."
Problem Statement
John's frustration lies in the complexity of the traditional remote controllers, which are time-consuming and confusing for beginners like him. Challenging to capture the perfect aerial shots while manoeuvring the drone with the remote controller.
Frustrations
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Struggles with the complexity of the traditional remote controllers, which are time-Jhin consuming and confusing for beginners like him.
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Doesn't have time for a complicated and heavy remote controller, he wants a fast and easy app he can use via smartphone.
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When he uses a regular drone remote controller he cant send photos and footage for his clients or the press.
Goals
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To capture stunning aerial shots for his clients and personal projects,
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Learn and improve aerial photography skills.
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Find a user-friendly drone controller app that offers advanced camera settings, that can use on any device.
Jakob .S 27 y.o
City Surveyor
"As a city surveyor, I faces challenges with limited functionality in traditional remote controllers, making it difficult to map large and complex areas accurately and efficiently. especially when I have a lot of work to do on time, and it wastes a lot of time and money."
Problem Statement
Jacob faces challenges with limited functionality in traditional remote controllers, making it difficult to map large and complex areas accurately and efficiently. While she needs to work with his tablet to update data.
Frustrations
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The difficulty of mapping large and complex areas with limited functionality in traditional remote controllers.
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Challenging to conduct accurate and efficient land surveys using drones and plan complex flight paths for data collection.
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Struggle with his tablet and remote controller
Goals
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To conduct accurate and efficient land surveys using an intuitive Ui Ux drones controller app,
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Plan complex flight paths for data collection, and find a drone that can connect to a tablet in an easy way.
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He hopes to find an app that offers reliable and accurate flight planning tools to reduce his
workload and increase efficiency.
APP MAP
Logo
On Bording / Skip
Register
Log-in
Scan QR
Home Page
Start Flight
Flight Screen
On /Off
Fly / Land
Battery Power
Info
Compass
GPS
N. Mode
Video
Camera
Gallery
SOS
Menu
Profile
Whether
Statistics
Ride History
Gallery
Store
Settings
FAQ
Contact Us
BRANDING
THE BRANDING DESIGN PROCESSES
The branding design of a drone app should reflect the app's purpose and values. It should be visually appealing and memorable to users, while also conveying a sense of professionalism and trustworthiness. Here are some key elements that are included in the branding design of a Droxon app:
About the logo: The app's logo is simple, clean, and easy to recognize.
It features a stylized image of a drone and incorporates the app's name in a unique way. The logo is versatile enough to be used on various platforms, including the app itself, marketing materials, and social media.
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Colors palette: The app's colors palette is visually appealing and consistent with the app's purpose. It could include shades of yellow and black to convey a sense of dramatic action and technology, to make the app stand out.
The colour palette should be used consistently throughout the app and any associated marketing materials.
Primary Colors
#232323
#000000
300°
#FFE500
#FFFFFF
Secondary Colors
#232323
#2D2B3B
#3F3D4D
#C00000
#00B40B
Typography: The typography used in the app should be legible and consistent with the app's purpose. It could include sans-serif fonts for a modern, professional and clean look and feel. The typography should be easy to read on various devices and screen sizes.
Font Name: JURA
I Choose this font with a clean trendy and technologic style, I used this font for titles and headlines and body text.
Jura Regular Jura Bold
Title Text
Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text.
Icons: I choose light and clean icons to give a trendy young look&feel.
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